News & Articles About College & University

Top business school to showcase its successful marketing program

Chicago, IL (PRWEB) June 14, 2008 -- In an effort to showcase its successful program for prospective M.B.A. students interested in marketing, the University of Chicago Graduate School of Business (www.ChicagoGSB.edu) will hold its first-ever recruiting event focused on marketing Tuesday, June 17.

The marketing open house will include a discussion of the Chicago GSB marketing curriculum, a model class, and a panel presentation featuring current students and marketing executives who graduated from the school.

The event will begin at 6:00 p.m. at the school's Gleacher Center, 450 N. Cityfront Plaza Drive in downtown Chicago.

"In today's business environment with accountability and measurability so important, marketers need what Chicago GSB is famous for: empirical research and data-driven analysis," said Arthur Middlebrooks, executive director of the Kilts Center for Marketing at the school.

"Marketing is frequently the path to the executive suite," said Middlebrooks, who also is an adjunct professor of marketing. "Chicago GSB prepares students to analyze information and make better decisions, which leads to greater personal and company success. The marketing world is just now catching up to the way Chicago GSB has always done business."

Middlebrooks will teach the model class at the open house. Other speakers at the event include Matthew Ferguson, chief executive of CareerBuilder.com, the largest online job site in the U.S., and Marshall Sims, an assistant brand manager at Proctor & Gamble. Both are graduates of Chicago GSB.

Other companies that have hired marketing MBAs from the school range from Google and Starbucks to Baxter and Bose.

In addition to courses in marketing strategy, quantitative marketing research methods and data-driven marketing, the curriculum also includes classes in consumer behavior and pricing strategies.

A laboratory in new product and strategy development enables students to work in small teams guided by faculty coaches to solve a real business problem for client-sponsors. In previous years, companies have included Abbott Labs, American Airlines, Barclays, Kraft Foods and Frito-Lay. Projects are usually global in scope. During the current year students have worked for Barclays Capital in Dubai. Previous projects have taken place in China, Botswana and elsewhere.

More information about the marketing open house is available at ChicagoGSB.edu/openhouse.

Chicago GSB is considered one of the leading international business schools. The school's faculty includes many renowned scholars in marketing, finance, economics and other disciplines, and its graduates include many business leaders across the U.S. and worldwide.

Chicago GSB is consistently ranked as one of the top business schools in the world. The Chicago Approach to Management Education is distinguished by how it leverages fundamental knowledge, its rigor, and its practical application to business challenges.

The school offers a full-time M.B.A. program, an evening M.B.A. program, a weekend M.B.A. program, a Ph.D. program, open enrollment executive education and custom corporate education.

The Kilts Center for Marketing at Chicago GSB sponsors a wide variety of basic and applied research as well as innovation in the school's marketing curriculum.

www.ChicagoGSB.edu

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