News & Articles About College & University

Alumni Success Forms Foundation for DeVry University Brand Campaign

Oakbrook Terrace, Ill. (PRWEB) February 13, 2008 -- With undergraduate new student enrollment on the rise for nine consecutive semesters, DeVry University (http://www.devry.edu) unveils a career-focused (http://www.devry.edu) brand marketing campaign this quarter, substantiating what technology industry insiders and a growing number of corporate Human Resources departments have known for decades: DeVry University graduates are in high demand, frequently edging out graduates from traditional universities.

DeVry University's "We Major in Careers" (http://www.devry.edu) campaign is based on some impressive achievements. System-wide, 93 percent of DeVry's October '06 and February and June '07 graduates in the active job market were employed in their fields within six months of graduation at an average salary of $43,000. Furthermore, since 1975, 227,605 undergraduate students system-wide have graduated from DeVry and 90 percent of those in the active job market were employed in career-related positions (http://www.devry.edu) within six months of graduation.

"The rising cost of a college education has prompted a growing number of students and their parents to ask, 'What am I getting in return for my hard-earned tuition dollars?'" said David Pauldine, president of DeVry University. "A DeVry University education ensures quality, practitioner-oriented curricula and a dedicated Career Services program committed to providing our undergraduate students with a return on their educational investment, helping them earn a good paying job in their career field of choice upon graduation."

Additionally, the campaign uses the opportunity to address a misconception still held by some that DeVry (http://www.devry.edu) is a technical or vocational school rather than a university, accredited by the same agency that accredits leading traditional schools, including the University of Michigan, the University of Chicago, and Purdue University. The "Careers" (http://www.devry.edu) campaign strategy positions DeVry University around two key attributes: reputable accreditation and degree programs that employers value. Delivering qualified university graduates to industry is a niche DeVry is sufficiently positioned to own.

What Employers Say

"DeVry has been consistent in providing us with employable talent across multiple levels of operations that are critical to maintaining our industry leadership," said Ty Codner, a regional recruiting manager at Enterprise Rent-A-Car. "Not only does a DeVry graduate make an immediate impact based on their work experience but that person is uniquely coupled with a technical tone business acumen that sets them apart from others."

DeVry University has also grown to become a vital source of talent for some of the leading Research and Development centers in the country. "We have over 100 DeVry graduates supporting the scientific and engineering efforts at the Livermore lab," said Randolph Pico, National Security Engineering Division Superintendent at Lawrence Livermore National Laboratory. "Graduates from the DeVry electronics, computer, business and technical management programs have excelled. Peers of mine confirm the combination of hands-on and theory is desired at national laboratories from coast-to-coast." Notably, Pico is a DeVry graduate himself.

The Campaign

DeVry's "Careers" brand marketing campaign, developed by Chicago-based global brand-building powerhouse The Marketing Store, reflects more than a year's worth of in-depth consumer, marketplace and brand research that led to the unique and defensible brand strategy. The Marketing Store's creative team, which counts McDonald's, Symantec, Nissan, Coca-Cola, Kraft Foods, Diageo, Allstate and General Mills among its satisfied clients, created a new "look and feel" to apply to the campaign. "Real stories from real students" will accompany updated color schemes and include language that is more in tune with DeVry's evolved brand attributes, graduate employment success and university accreditation.

And while the brand positioning of DeVry University has evolved, the mission of the educational institution remains the same, said Pauldine. "Everything DeVry does is focused on helping our students get started or enhance their position in their career of choice--and we simply do this better than anyone else in the industry. We look forward to educating the world as to the reality and value of a DeVry University education."

About DeVry University

As one of the largest degree-granting higher education systems in North America, DeVry University provides high-quality, career-oriented associate, bachelor's and master's degree programs in technology, healthcare technology, business and management. More than 57,000 students are enrolled at its 89 locations in 26 states and Canada, as well as through DeVry University Online. DeVry University is accredited by The Higher Learning Commission of the North Central Association (NCA), www.ncahlc.org. DeVry University, a division of DeVry Inc. (NYSE: DV), is based in Oakbrook Terrace, Ill. For more information about DeVry University, visit http://www.devry.edu.

# # #

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Accredited-Online-Colleges.com Expands Website to Include Accredited Campus-Based Colleges and Universities
Accredited-Online-Colleges.com has just expanded its easy-to-use online college and university directory to include campus-based colleges. With the addition of campus locations for leading colleges and universities around the country, it's now easier than ever for students and working adults to find the very best options available to advance their education.

Online College Degree Programs - The New Way To Get an Education
Modern technology has done wonders in making our lives easier. In today's world we have cars that can tell you when you're lost and keep you from getting lost in the first place, telephones that can dial out just by being asked to, and colleges that you can attend from your home computer because of the advent of distance learning.

Northcentral University and Rio Salado College Announce Online Learning Teacher Education Partnership
Online Learning Agreement Allows Students to Complete Bachelor's Degrees in Education.

Distance Learning College Guide -- What You Need To Know About Online Degrees
One-stop information site on accredited colleges and degree programs ensures you're fully informed on your future.

Florida Association of Community Colleges Joins Capella University's Education Partnership Program
Online university partners with Florida's 28 community colleges.

Online Education and Online Degrees - Many Options Available for Distance Education
Online education is the latest trend in alternative education choices. Also known as distance learning, options in online education are being pursued by people from all over the world who are looking to further their education.

Distance Education & Online Degrees - The Business of Distance Education
The business of distance learning – online education courses offered by colleges, universities, and trade schools – is an up and down affair. On the surface it would seem that distance learning providers are doing quite well, but according to a May 12, 2005 report at the Motley Fool financial website, the stocks of companies like eCollege and SkillSoft are earning less than honorable marks in the market.

Northcentral University Introduces New Online Higher Education College of Law Enforcement and Security
Focused programs at Northcentral University offered at significant savings to law enforcement professionals.

Eduventures Study Helps Colleges and Universities Understand Growing Complexity of Online Higher Education Market
As the online higher education continues its transformation - moving from the periphery to the mainstream - schools offering online programming will find themselves competing in an increasingly complex market, according to Eduventures' latest report, Understanding the National Online Higher Education Market.

College Admission Essay-Your Ticket to College
College admission essays are some of the most important factor materials which can predict your future in college education. There are so many schools which require these papers to be written because they provide a lot of information about your personality. Apparently, the writing techniques and the scopes of topic in your college admission paper can have a big impact to the results of your application for college. If you want to be a part of a certain educational institution, then you must be able to impress the evaluators of such school in order for you to get accepted.

Excel College to Begin Online College Degree Courses in Early 2008
Excel College, an accredited online community college, has announced that it will begin offering business, technology, legal studies, health sciences and early childhood development education courses in early 2008. The college is a division of Excel Group, which owns and operates accredited online high schools in Minnesota, Florida and Louisiana.

Con Men Internet Scams: How To Earn a College Degree Without Earning a College Degree
What's a diploma mill? Explanation is right at your finger tips. Just check out the entry in Webster's Third New International Dictionary:

10 Tips to Help You Select an Online Distance Education College
Check to ensure the college is accredited by a legitimate accrediting agency Accreditation means the college and its programs meet certain set educational quality and standards

Online Degree Forum Opens For Students Seeking Information About Accredited Colleges And Universities
For the first time you can participate in a community of people seeking both traditional and online degrees. Degree.net seeks to help you by providing this community with free information packets on all accredited colleges and universities.